Following the years of success producing some of the largest events in the country, HSP SA is expanding to other territories, including the United Kingdom. ‘We have a passion for cycling, and in particular, women’s cycling, and believe that we have a lot to offer other cycling-mad countries’ comments Jenni Green, Business Development Director, Harford Sports Promotions.
In business for 28 years, Harford Sports Promotions SA has been involved in many different events, including music concerts, polo, running, walking as well as cycling, hosting the second largest timed cycling event in the world. A notable first in South African cycling was the spearheading of the very first UCI Women’s 1.1 cycling event in the country by HSP SA, allowing women in South Africa, as well as international World Tour teams to compete in the Telkom 947 Cycle Challenge.
“Keeping current, and in line with best practice internationally is what we strive to achieve all the time, and what better way to cross pollinate our skill set than to expand internationally”, comments CEO of HSP SA Tanya Harford.
Born out of the passion for women’s cycling, Bia is the brainchild of Jenni Green. Director at HSP, and deeply involved in the production of the events that HSP manages and produces, Jenni has been a cyclist for nearly 20 years. A wealth of knowledge, insight and passion has given life to the concept of Bia.
In Greek mythology, Bia, (in Greek: Βία,), was the personification of force and raw energy. The centre of your physical body and spiritual power is located in your solar plexus. The solar plexus is the seat of power, will, intelligence, confidence, energy, transformation and self-esteem. Through the force of your own will, you empower yourself. This empowerment can only happen when YOU internally decide to do so. When the ‘i’ decides.
Bia is a mantra, a philosophy. Bia is about connecting you to the part of yourself that knows what needs to happen, and engages the power within yourself to progress on the bike, and indeed, in life. Through unique Events, inspiring Escapes, a social club, and various other engagement opportunities, Bia connects like-minded people through the beautiful sport of cycling.
Tanjent Events is a sister company to HSP, which was born out of the necessity and demand in the industry, for the organisation and logistical management of smaller events, in terms of the number of participants.
The expertise and experience that Tanya has gained in over 28 years in the events industry has given her a unique talent and insight into what makes an event, a great event. With fresh ideas, and close on 20 years in the sports industry, Jenni Green has partnered with Tanya in the business to manage and organise these smaller, bespoke events.
Tanjent Events operates from offices based both in Johannesburg, Gauteng and in Plettenberg Bay, Western Cape, offering bespoke services to the conceptualisation, management and production of smaller events.
ESP USA Inc
Events and Sports Promotions USA Inc (ESP) has been set up as the United States sister company to Harford Sports Promotions. With 27 years of involvement in the events industry, we believe that there are learnings that we can be taking to other cycling-crazed countries, particularly but not limited to the mass participation element. “South Africa really leads the way in terms of producing mass participation cycling events, combining them with an elite racing element, allowing a vast range of cyclists with different strengths to take part on the same event”, comments Tanya Harford, CEO of Harford Sports Promotions.
ESP is in its infancy but has solid plans to expand into the US through joint ventures with key role-players. Watch this space!