Momentum 947 Cycle Challenge 2009 – 2015
2008 saw Pick n Pay re-evaluating their portfolio and hence their withdrawal from a number of cycling events. This however opened doors for Momentum to come on board as title sponsor of the Cycle Challenge and its sub-events, in 2009. In this regard, the Cycle Challenge presented Momentum with exactly what they were after – inspiring ordinary people to believe in themselves to achieve the extra-ordinary, particularly through the Ride for a Purpose initiative. Sadly, 2015 saw an end to this relationship, with 947 taking sole ownership of the event.