Telkom 947 Cycle Challenge 2016 – Present
In January 2016, 947 announced a new partnership with telecoms giant Telkom to host the 20th edition of the Cycle Challenge and to connect the city through this iconic Joburg event. Telkom simultaneously announced that it would sponsor a new professional road and mountain bike cycling team. The fact that Team Telkom is involved in both road cycling and mountain biking is a first on the local cycling scene. “We are proud to be associated with the 947 Cycle Challenge. In our fast-paced industry, speed and performance are defining features and at Telkom, we are able to offer the best of both. We are proud to be partnering with 947 and the people of Joburg to celebrate our great city and its fantastic people”, says Enzo Scarcella, chief marketing officer for Telkom. Telkom also joined 947 to host the festival of cycling that has developed around the Cycle Challenge, with the Telkom 947 Mountain Bike Challenge, the Telkom 947 Kiddies Ride, the Telkom 947 Cycle Challenge EXPO and a Twitter Ride.